Management and Marketing

Artificial Intelligence Screen Dashboard

How Retailers can leverage Facial Recognition

1024 522 POTLOC INSIGHTS

You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, the technology is no longer a distant reality, and that includes the retail sector.  …

read more
wallet money

How Customer Experience Research Pays Off

2000 1333 POTLOC INSIGHTS

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

read more
cannabis table

Cannabis Retail Market Trends

2677 1785 POTLOC INSIGHTS

Although cannabis for recreational use has been legal for three months, dispensaries across the main provinces will have to wait until April 1, 2019, to set up shop. In the meantime, private independent cannabis companies…

read more
showcase sale retailer

How To Use Scarcity To Increase Sales

1920 1280 POTLOC INSIGHTS

You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

read more
robot ipad experience artificial intelligence ai

How AI Can Improve Customer Experience

2185 1457 POTLOC INSIGHTS

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted…

read more
reviews-consumer

Online reviews are disrupting the consumer researcher industry

600 235 POTLOC INSIGHTS

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

read more