Management and Marketing

profile

5 consumer profiles with opinions that matter

1999 1335 POTLOC INSIGHTS

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…

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mini shopping carts retail

Do mini Shopping Carts for Kids increase sales?

1000 570 POTLOC INSIGHTS

Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But…

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shopping centre design

Voice of Customer programs could have saved these 5 retailers

6000 2250 POTLOC INSIGHTS

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice…

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starbucks

The Secret to a Successful International Expansion

704 472 POTLOC INSIGHTS

We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and their strategy.   The most recent one…

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book rules 4

4 Golden rules of retail survival

800 438 POTLOC INSIGHTS

In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data in order to act. Almost all of their forecasts turn…

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Omnichannel laptop

Everything you always wanted to know about Omnichannel

2491 1274 POTLOC INSIGHTS

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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