Management and Marketing

Cannabis Retail Market Trends

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Although cannabis for recreational use has been legal for three months, dispensaries across the main provinces will have to wait until April 1, 2019, to set up shop. In the meantime, private independent cannabis companies…

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How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

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Online reviews are disrupting the consumer researcher industry

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OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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5 Ways To Do Local Marketing That Does Not Cost You An Arm And A Leg

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The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within specific geographical zones and venues through listings and ads that…

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5 strategies to get your customers’ emails

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The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there was a $39.40 return. Furthermore, retailers that grow their email…

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