Resources

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How AI Can Improve Customer Experience

2185 1457 POTLOC INSIGHTS

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted…

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Measuring Sales per square foot in an Omni-Channel World

1024 683 POTLOC INSIGHTS

An interesting reality is taking shape these days in the retail world.   How do shopping mall owners, and retailers, across Canada – and the United States – adjust their way of thinking when it…

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How DIY Surveys and online polls disrupt the market research industry

1980 971 POTLOC INSIGHTS

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

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The 10 advantages of POTLOC consumer studies

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Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands of consumers to participate in their surveys every…

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NPS: Know your client satisfaction

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Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty.Fred Reichheld is an author and American consultant…

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Trade area, Isochrone plan and Isodistance map

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To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone. It helps to understand who are your clients,…

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