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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

1000 667 POTLOC INSIGHTS

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

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How Rewards Programs Are Changing Consumer Research

2457 1475 POTLOC INSIGHTS

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were provided with small stamps when they…

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The democratization of consumer research is accelerating

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The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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POTLOC IS REINVENTING ITSELF

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It all started with a game. In 2014, Rodolphe Barrere and Louis Delaoustre liked to predict the survival or death of businesses in their neighbourhoods. Within a short time, they were almost always correct in…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

1575 1050 POTLOC INSIGHTS

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey. An intercept survey is a…

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How AI Can Improve Customer Experience

2185 1457 POTLOC INSIGHTS

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted…

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