Resources

head of research potloc

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

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Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

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5 reasons why transforming consumer research into a new communication channel is a great idea.

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Out with the old, in with the new Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the…

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5 key findings of Potloc’s survey for the Canadian Federal Election

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At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

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Towards Data-driven Companies

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With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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THE RESULTS SECTION : Our tips for understanding and exploiting your data

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Your study gives you a large amount of data. Here are some tips for understanding and using them.   Our data analysts select the most relevant data and organize results so you can read through…

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