Resources

data

Towards Data-driven Companies

540 268 POTLOC INSIGHTS

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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How to use Trade Areas strategically?

2068 1037 POTLOC INSIGHTS

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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THE RESULTS SECTION : Our tips for understanding and exploiting your data

1000 714 POTLOC INSIGHTS

Your study gives you a large amount of data. Here are some tips for understanding and using them.   Our data analysts select the most relevant data and organize results so you can read through…

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How To Deliver A Great Customer Experience On A Consistent Basis

1524 1090 POTLOC INSIGHTS

Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding the customers and doing the right thing for them. When…

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3 Approaches to Measuring Customer Satisfaction

691 461 POTLOC INSIGHTS

Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have…

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How Customer Experience Research Pays Off

2000 1333 POTLOC INSIGHTS

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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