Operations and Marketing

Computer Learning

How Machine Learning Will Turn Consumer Data Into Gold

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In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond human capabilities, hence retailers can deploy machine learning solutions to…

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Facial and Emotion Recognition Now Allows Retailers to Accompany Customers Inside Stores

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You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, the technology is no longer a distant reality, and that includes the retail sector.  …

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How To Combine Business Results and Pleasure at the ICSC Whistler Conference

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The ICSC Whistler Conference, which takes place January 27-29 at the Fairmont Chateau Whistler Resort, is a must for North American real estate and retail professionals. Not only is it one of the most sought…

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How Customer Experience Research Pays Off

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In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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Getting the Most Out of Your Time at MAPIC in Cannes

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The next edition of the MAPIC international trade fair will take place from November 14 to 16 in Cannes. It is organized by Reed MIDEM, a professional event planner in France, and is an annual…

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