Operations and Marketing

city map catchment area

How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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The Secret to a Successful International Expansion

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We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and their strategy.   The most recent one…

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Computer Learning

How Machine Learning Will Turn Consumer Data Into Gold

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In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond human capabilities, hence retailers can deploy machine learning solutions to…

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Artificial Intelligence Screen Dashboard

How Retailers can leverage Facial Recognition

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You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, the technology is no longer a distant reality, and that includes the retail sector.  …

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mountain whistler ICSC

How To Combine Business Results and Pleasure at the ICSC Whistler Conference

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he ICSC Whistler Conference, which takes place January 27-29 at the Fairmont Chateau Whistler Resort, is a must for North American real estate and retail professionals. Not only is it one of the most sought…

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wallet money

How Customer Experience Research Pays Off

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In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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