Real Estate

shopping centre design

Voice of Customer programs could have saved these 5 retailers

6000 2250 POTLOC INSIGHTS

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice…

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city map catchment area

How to use Trade Areas strategically?

2068 1037 POTLOC INSIGHTS

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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starbucks

The Secret to a Successful International Expansion

704 472 POTLOC INSIGHTS

We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and their strategy.   The most recent one…

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Omnichannel laptop

Everything you always wanted to know about Omnichannel

2491 1274 POTLOC INSIGHTS

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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Computer Learning

How Machine Learning Will Turn Consumer Data Into Gold

2720 1813 POTLOC INSIGHTS

In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond human capabilities, hence retailers can deploy machine learning solutions to…

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Artificial Intelligence Screen Dashboard

How Retailers can leverage Facial Recognition

1024 522 POTLOC INSIGHTS

You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, the technology is no longer a distant reality, and that includes the retail sector.  …

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