POTLOC INSIGHTS

Community Driven

Why successful retailers are opening in front of their main competitors?

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You’ve probably noticed many stores tend to cluster in one specific spot, with similar product and service offerings. While it might seem more logical for…

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number-five

Retailers: Five Non-Negotiable Expectations of the Future Clients

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The needs of tomorrow must be identified today. What made a business stand out yesterday is now industry standard. How you remain competitive is unique…

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Honey I Shrunk the Store!

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It is no secret that the North American retail landscape has faced some challenges in recent years. Consumption patterns have changed due to increasing inventory…

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How to find a killer retail location

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If you’re a retailer expanding into a market or expanding your footprint, location is a key consideration—perhaps even the most important one.   There’s an…

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amazon tactics

5 Tactics to Compete With Amazon

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No one can deny Amazon’s meteoric rise. The company has reported $52.9 billion in revenue in the second quarter of the year and posted its largest…

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The 10 advantages of POTLOC consumer studies

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Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously…

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