POTLOC INSIGHTS

Community Driven
retailer store clothes

How To Convince Ecommerce Retailers To Open In Your Location And How To Work With Them

1160 774 POTLOC INSIGHTS

Three years ago, Frank And Oak made some noise by opening shops in several Canadian malls. The Montreal-based digital native apparel retailer which specializes in…

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dashboard-data

The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast

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The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever…

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Web Panels: Benefits and Limitations

2702 1801 POTLOC INSIGHTS

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption…

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Cannes-monument

Getting the Most Out of Your Time at MAPIC in Cannes

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The next edition of the MAPIC international trade fair will take place from November 14 to 16 in Cannes. It is organized by Reed MIDEM,…

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fnac

Measuring Sales per square foot in an Omni-Channel World

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An interesting reality is taking shape these days in the retail world.   How do shopping mall owners, and retailers, across Canada – and the…

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food court

From Food Court To Eatertainment

960 433 POTLOC INSIGHTS

As malls are turning into entertainment centres, the traditional food court is getting a makeover. Malls now strive to offer their customers a higher-quality food…

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