POTLOC INSIGHTS

Community Driven
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Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption…

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Getting the Most Out of Your Time at MAPIC in Cannes

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The next edition of the MAPIC international trade fair will take place from November 14 to 16 in Cannes. It is organized by Reed MIDEM,…

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Measuring Sales per square foot in an Omni-Channel World

1024 683 POTLOC INSIGHTS

An interesting reality is taking shape these days in the retail world.   How do shopping mall owners, and retailers, across Canada – and the…

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food court

From Food Court To Eatertainment

960 433 POTLOC INSIGHTS

As malls are turning into entertainment centres, the traditional food court is getting a makeover. Malls now strive to offer their customers a higher-quality food…

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10 New Technologies That Will Disrupt Consumer Research

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Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously…

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local

5 Ways To Do Local Marketing That Does Not Cost You An Arm And A Leg

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The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within…

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