POTLOC INSIGHTS

Community Driven

Online reviews are disrupting the consumer researcher industry

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OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a…

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Clicks to Bricks: Why Do Online Retailers Go Physical?

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There is recent phenomenon which is sometimes called “clicks to bricks”. In other words: online retailers building physical stores. A report by Jones Lang LaSalle…

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retailer store clothes

How To Convince Ecommerce Retailers To Open In Your Location And How To Work With Them

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Three years ago, Frank And Oak made some noise by opening shops in several Canadian malls. The Montreal-based digital native apparel retailer which specializes in…

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The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast

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The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever…

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Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption…

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Cannes-monument

Getting the Most Out of Your Time at MAPIC in Cannes

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The next edition of the MAPIC international trade fair will take place from November 14 to 16 in Cannes. It is organized by Reed MIDEM,…

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