POTLOC INSIGHTS

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

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Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have…

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How Rewards Programs Are Changing Consumer Research

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Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in…

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The democratization of consumer research is accelerating

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The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it…

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POTLOC IS REINVENTING ITSELF

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It all started with a game. In 2014, Rodolphe Barrere and Louis Delaoustre liked to predict the survival or death of businesses in their neighbourhoods.…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

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Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took…

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20 influencers in the world of retail in Canada

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We at POTLOC would like to take the time to recognize Canadian industry professionals whose influence can be felt throughout the world of retail. Whether…

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