POTLOC INSIGHTS

Community Driven
grocery-store

The Rise of Grocerytainment

920 690 POTLOC INSIGHTS

These days the grocery store has become much more than just a place to buy food and household goods.   It’s now a social gathering…

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grocery-store

The Rise of Grocerytainment

920 690 POTLOC INSIGHTS

These days the grocery store has become much more than just a place to buy food and household goods.   It’s now a social gathering…

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keyboard-macbook

The Rise of Social Media Surveys

1280 853 POTLOC INSIGHTS

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by…

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showcase sale retailer

How To Use Scarcity To Increase Sales

1920 1280 POTLOC INSIGHTS

You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can…

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email-macbook

Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

1000 667 POTLOC INSIGHTS

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have…

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gift-reward

How Rewards Programs Are Changing Consumer Research

2457 1475 POTLOC INSIGHTS

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in…

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