POTLOC INSIGHTS

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How To Deliver A Great Customer Experience On A Consistent Basis

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Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding…

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The Rise of Pay to Play Retailers

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Pay-to-play retailers, often referred to as “members-only” stores have come a long way. Historically the concept of purchasing membership to access specific retail environments was…

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3 Approaches to Measuring Customer Satisfaction

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Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk…

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How To Combine Business Results and Pleasure at the ICSC Whistler Conference

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he ICSC Whistler Conference, which takes place January 27-29 at the Fairmont Chateau Whistler Resort, is a must for North American real estate and retail…

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How Customer Experience Research Pays Off

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In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of…

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Why Retailers Of All Sizes Are Investing In Innovation Labs

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In an increasingly digital world, retailers are exploring new ways to disrupt the system and grab the attention of customers. One popular choice in recent…

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