POTLOC INSIGHTS

Community Driven

How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how…

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starbucks

The Secret to a Successful International Expansion

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We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their…

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book rules 4

4 Golden rules of retail survival

800 438 POTLOC INSIGHTS

In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data…

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amazon go store retail

Amazon Go, a Window into the Future of Retail?

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Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector,…

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Omnichannel laptop

Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55%…

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Computer Learning

How Machine Learning Will Turn Consumer Data Into Gold

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In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond…

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