POTLOC INSIGHTS

Community Driven
Omnichannel laptop

Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55%…

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Computer Learning

How Machine Learning Will Turn Consumer Data Into Gold

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In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond…

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Artificial Intelligence Screen Dashboard

How Retailers can leverage Facial Recognition

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You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, the technology is no longer…

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mall-escalator-people

Three innovations that will change retail forever

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Not a day passes by without a new innovation in retail.   We have examined the major market trends and identified three innovations from the…

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macbook gift monitor

How To Deliver A Great Customer Experience On A Consistent Basis

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Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding…

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The Rise of Pay to Play Retailers

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Pay-to-play retailers, often referred to as “members-only” stores have come a long way. Historically the concept of purchasing membership to access specific retail environments was…

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