Potloc Blog | Community Driven

30/08/2019

The Shopping mall of the future relies on consumer insight

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It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the…

05/06/2019

Everything You Need to Know About NPS (Net Promoter Score)

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What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect…

22/05/2019

The advantages of a customer-centric strategy

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Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place. It…

21/05/2019

5 reasons to use social media for your consumer studies

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Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element…

15/04/2019

5 consumer profiles with opinions that matter

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Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into…

11/04/2019

Towards Data-driven Companies

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With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate…