POTLOC INSIGHTS

Community Driven

shopping centre design

<img width="800" height="400" src="https://potloc.com/blog/wp-content/uploads/2019/04/Voice-of-Customer-programs-could-have-saved-these-5-retailers-e1556545912574-800x400.jpg" class="attachment-anemos-eutf-small-rect-horizontal-wide size-anemos-eutf-small-rect-horizontal-wide wp-post-image" alt="shopping centre design" />

04/04/2019

Voice of Customer programs could have saved these 5 retailers

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After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major…

<img width="800" height="400" src="https://potloc.com/blog/wp-content/uploads/2018/10/Les-mysteres-de-la-zone-de-chalandise-enfin-devoiles-800x400.jpg" class="attachment-anemos-eutf-small-rect-horizontal-wide size-anemos-eutf-small-rect-horizontal-wide wp-post-image" alt="" srcset="https://potloc.com/blog/wp-content/uploads/2018/10/Les-mysteres-de-la-zone-de-chalandise-enfin-devoiles-800x400.jpg 800w, https://potloc.com/blog/wp-content/uploads/2018/10/Les-mysteres-de-la-zone-de-chalandise-enfin-devoiles-300x150.jpg 300w, https://potloc.com/blog/wp-content/uploads/2018/10/Les-mysteres-de-la-zone-de-chalandise-enfin-devoiles-768x385.jpg 768w, https://potloc.com/blog/wp-content/uploads/2018/10/Les-mysteres-de-la-zone-de-chalandise-enfin-devoiles-1024x513.jpg 1024w, https://potloc.com/blog/wp-content/uploads/2018/10/Les-mysteres-de-la-zone-de-chalandise-enfin-devoiles-1920x963.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" />

03/04/2019

How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how…

starbucks

<img width="704" height="400" src="https://potloc.com/blog/wp-content/uploads/2018/10/image1-704x400.jpg" class="attachment-anemos-eutf-small-rect-horizontal-wide size-anemos-eutf-small-rect-horizontal-wide wp-post-image" alt="starbucks" />

02/04/2019

The Secret to a Successful International Expansion

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We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their…

book rules 4

<img width="731" height="400" src="https://potloc.com/blog/wp-content/uploads/2018/07/rules2-800x438.png" class="attachment-anemos-eutf-small-rect-horizontal-wide size-anemos-eutf-small-rect-horizontal-wide wp-post-image" alt="book rules 4" srcset="https://potloc.com/blog/wp-content/uploads/2018/07/rules2.png 800w, https://potloc.com/blog/wp-content/uploads/2018/07/rules2-300x164.png 300w, https://potloc.com/blog/wp-content/uploads/2018/07/rules2-768x420.png 768w" sizes="(max-width: 731px) 100vw, 731px" />

19/03/2019

4 Golden rules of retail survival

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In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data…

amazon go store retail

<img width="711" height="400" src="https://potloc.com/blog/wp-content/uploads/2019/03/Amazon-Go-une-fenetre-vers-le-futur-de-la-vente-de-detail-800x450.jpg" class="attachment-anemos-eutf-small-rect-horizontal-wide size-anemos-eutf-small-rect-horizontal-wide wp-post-image" alt="amazon go store retail" srcset="https://potloc.com/blog/wp-content/uploads/2019/03/Amazon-Go-une-fenetre-vers-le-futur-de-la-vente-de-detail-800x450.jpg 800w, https://potloc.com/blog/wp-content/uploads/2019/03/Amazon-Go-une-fenetre-vers-le-futur-de-la-vente-de-detail-300x169.jpg 300w, https://potloc.com/blog/wp-content/uploads/2019/03/Amazon-Go-une-fenetre-vers-le-futur-de-la-vente-de-detail-768x432.jpg 768w, https://potloc.com/blog/wp-content/uploads/2019/03/Amazon-Go-une-fenetre-vers-le-futur-de-la-vente-de-detail.jpg 1024w" sizes="(max-width: 711px) 100vw, 711px" />

13/03/2019

Amazon Go, a Window into the Future of Retail?

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Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector,…

Omnichannel laptop

<img width="711" height="400" src="https://potloc.com/blog/wp-content/uploads/2018/08/laptop-computer-mobile-writing-hand-screen-714525-pxhere.com_-1-800x450.jpg" class="attachment-anemos-eutf-small-rect-horizontal-wide size-anemos-eutf-small-rect-horizontal-wide wp-post-image" alt="Omnichannel laptop" srcset="https://potloc.com/blog/wp-content/uploads/2018/08/laptop-computer-mobile-writing-hand-screen-714525-pxhere.com_-1-800x450.jpg 800w, https://potloc.com/blog/wp-content/uploads/2018/08/laptop-computer-mobile-writing-hand-screen-714525-pxhere.com_-1-1170x658.jpg 1170w" sizes="(max-width: 711px) 100vw, 711px" />

06/03/2019

Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55%…

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