POTLOC INSIGHTS | Community Driven

21/05/2019

5 reasons to use social media for your consumer studies

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Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element…

15/04/2019

5 consumer profiles with opinions that matter

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Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into…

11/04/2019

Towards Data-driven Companies

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With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate…

09/04/2019

Do mini Shopping Carts for Kids increase sales?

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Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making…

04/04/2019

Voice of Customer programs could have saved these 5 retailers

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After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major…

03/04/2019

How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how…