POTLOC INSIGHTS

Community Driven
shopping centre design

Voice of Customer programs could have saved these 5 retailers

6000 2250 POTLOC INSIGHTS

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major…

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How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how…

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starbucks

The Secret to a Successful International Expansion

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We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their…

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book rules 4

4 Golden rules of retail survival

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In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data…

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amazon go store retail

Amazon Go, a Window into the Future of Retail?

1024 576 POTLOC INSIGHTS

Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector,…

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Omnichannel laptop

Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55%…

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