Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a…
read moreHeadlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in…
read moreNo one is fooled; the alleged “retail apocalypse” is under investigation. We need to find that special something: that integral piece of information that…
read moreUtilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client…
read moreTo understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its…
read moreDon’t get blinded by the general trend: Millennials love stores. “Retail shouldn’t ditch the store because millennials love it, survey finds.” They’re more likely to…
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