POTLOC INSIGHTS

Community Driven
fruits vegetables ethics

How to help your clients become better consumers

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Green in their heart, dull in their actions … a new generation of half-green consumers with great ambition but little money is growing fast.  …

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consommation-responsable

Are ethical shoppers really just trendy hypocrites?

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Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers…

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patagonia

Why are billionaire hippies successful three times over?

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What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial…

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Shopping centres: using the Net Promoter Score to retain clientele

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On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement…

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ville course non-clients

How to understand your non-shoppers and get them through the door

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Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a…

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Is Retail Dead?

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Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in…

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