POTLOC INSIGHTS

Community Driven

The 10 advantages of POTLOC consumer studies

2049 1366 POTLOC INSIGHTS

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously…

read more
people-toronto

How To Make the Most of Your Attendance at the ICSC Canadian Convention in Toronto

1924 1057 POTLOC INSIGHTS

The ICSC Canadian Convention, which takes place in Toronto on October 2, is essential for anyone involved in the shopping centre industry. Organized each year…

read more

Can Cirque du Soleil become an anchor tenant for malls?

960 553 POTLOC INSIGHTS

Shopping centres across Canada and the United States are no longer just spaces where consumers spend money at retail outlets. Cirque du Soleil apparently took…

read more

Is Yorkdale Shopping Centre the Future of Malls?

1301 675 POTLOC INSIGHTS

A lot has gone wrong for the classic shopping mall in Canada over the past five years. Beleaguered retailers laid-off employees, filed for creditor protection…

read more

Resurrecting the Zombie Shopping Malls

2835 1482 POTLOC INSIGHTS

“Zombie” shopping malls, or “dead malls”, are multiplying. And it’s a major challenge to bring them back to life.   It’s a worldwide phenomenon. Shopping…

read more

Experiential retail is revolutionizing the industry… and has been for decades

1616 611 POTLOC INSIGHTS

People don’t just shop anymore. They want to live an experience. It isn’t just a buzzword: commercial streets and shopping centres are increasingly shifting towards…

read more