POTLOC BLOG

Rock Retail, Eat Data

PRESS REVIEW : THE GREAT RETAIL BIFURCATION

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No one is fooled; the alleged “retail apocalypse” is under investigation.   We need to find that special something: that integral piece of information that will bring order to the ideas floating around in the…

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nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

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Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty.Fred Reichheld is an author and American consultant…

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Trade area, Isochrone plan and Isodistance map

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To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone. It helps to understand who are your clients,…

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Must_read_articles_before_icsc

Our must-read articles before ICSC

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Don’t get blinded by the general trend: Millennials love stores. “Retail shouldn’t ditch the store because millennials love it, survey finds.” They’re more likely to search for bargains in store than Boomers.

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