POTLOC INSIGHTS

Community Driven
customers emails

5 strategies to get your customers’ emails

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The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there…

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shopping centre design

Getting Lost At The Mall? Maybe Not For Much Longer

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Have you ever gotten lost at the mall? Most likely. Some say it’s part of the game; however a number of shopping centres are implementing…

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tower-cn-toronto

The Future Of Consumer Research – ICSC Conference

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The ICSC Canadian Convention is over, sadly. The retail /  real estate industry’s largest convention, held in Toronto, was dominated by one major theme: change.  …

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Why successful retailers are opening in front of their main competitors?

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You’ve probably noticed many stores tend to cluster in one specific spot, with similar product and service offerings. While it might seem more logical for…

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