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How DIY Surveys and online polls disrupt the market research industry

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The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

Why successful retailers are opening in front of their main competitors?

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You’ve probably noticed many stores tend to cluster in one specific spot, with similar product and service offerings. While it might seem more logical for similar businesses to be far away from one another, two…

The 10 advantages of POTLOC consumer studies

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Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands of consumers to participate in their surveys every…