POTLOC INSIGHTS

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Potloc - 7 Myths About Social Media Surveys Debunked

7 Myths About Social Media Surveys Debunked

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Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have remained…

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Stats to Make the Most out of your Consumer Research on Social Media

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Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004.…

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Potloc Study Canadian health workers share their insights from the front lines of the COVID-19 pandemic

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

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At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak.  We are…

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5 reasons why transforming consumer research into a new communication channel is a great idea.

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Out with the old, in with the new Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what…

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Potloc team celebrates Series A Nov 2019

From a kitchen table to raising $13M in Series A

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At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer. One that…

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