POTLOC INSIGHTS

Community Driven
supermarket-trolley

5 consumer profiles with opinions that matter

1760 1173 POTLOC INSIGHTS

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into…

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data

Towards Data-driven Companies

540 268 POTLOC INSIGHTS

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate…

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mini shopping carts retail

Do mini Shopping Carts for Kids increase sales?

1000 570 POTLOC INSIGHTS

Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making…

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shopping centre design

Voice of Customer programs could have saved these 5 retailers

6000 4000 POTLOC INSIGHTS

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major…

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city map catchment area

How to use Trade Areas strategically?

2068 1037 POTLOC INSIGHTS

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how…

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nike store

The Secret to a Successful International Expansion

1240 826 POTLOC INSIGHTS

We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their…

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