POTLOC BLOG

Rock Retail, Eat Data

PRESS REVIEW : THE GREAT RETAIL BIFURCATION

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No one is fooled; the alleged “retail apocalypse” is under investigation. We need to find that special something: that integral piece of information that will…

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RETAIL IS NOT DEAD ?

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Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in…

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MILLÉNIAUX

MILLENIALS’ TRUE IMPACT ON RETAIL

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Rethinking our relationship with Millennials Over the past several years, the professional sphere has been in a state of panic, meticulously preparing for the day…

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nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

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Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client…

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Catchment area, Isochrone plan and Isodistance map

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To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its catchment area, its isochrone map and its…

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Must_read_articles_before_icsc

Our must-read articles before ICSC

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Don’t get blinded by the general trend: Millennials love stores. “Retail shouldn’t ditch the store because millennials love it, survey finds.” They’re more likely to…

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