tour-cn-toronto

The Future Of Consumer Research – ICSC Conference

5436 2928 POTLOC INSIGHTS

The ICSC Canadian Convention is over, sadly. The retail /  real estate industry’s largest convention, held in Toronto, was dominated by one major theme: change.

 

Now that everyone is back to business as usual, what did you keep from that convention?
Here’s a tip: “Be different, Talk to consumers.”

 

If you want to see the highlights of the conference about the future of consumer research; here it is:


KEY TAKEAWAYS FROM THIS SPEECH

  • Difference between Market and Consumer Research
  • The different Consumer Research Methodologies and their biases
  • Why social medias are disruptive for Consumer Research
  • The answer to every question in Retail: “Talk to Consumers”
  • Elgin Mall: How to secure Anchor Tenants thanks to Consumer Research
  • Loblaws: How to adapt your offer thanks to Consumer Research.

 

View the Full Conference