Survey methodology

reviews-consumer

Online reviews are disrupting the consumer researcher industry

600 235 POTLOC INSIGHTS

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast

1940 1198 POTLOC INSIGHTS

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behaviour, feedback on usage and…

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Web Panels: Benefits and Limitations

2702 1801 POTLOC INSIGHTS

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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10 New Technologies That Will Disrupt Consumer Research

1280 853 POTLOC INSIGHTS

Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously help market researchers in the near future. Artificial Intelligence According…

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How DIY Surveys and online polls disrupt the market research industry

1980 971 POTLOC INSIGHTS

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

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The 10 advantages of POTLOC consumer studies

2049 1366 POTLOC INSIGHTS

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands of consumers to participate in their surveys every…

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