Survey methodology

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The democratization of consumer research is accelerating

916 611 POTLOC INSIGHTS

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

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Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey. An intercept survey is a…

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Online reviews are disrupting the consumer researcher industry

600 235 POTLOC INSIGHTS

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast

1940 1198 POTLOC INSIGHTS

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behaviour, feedback on usage and…

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Web Panels: Benefits and Limitations

2702 1801 POTLOC INSIGHTS

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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10 New Technologies That Will Disrupt Consumer Research

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Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously help market researchers in the near future. Artificial Intelligence According…

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