Survey methodology

nps net promoter score

Everything You Need to Know About NPS (Net Promoter Score)

750 500 POTLOC INSIGHTS

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

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social media

5 reasons to use social media for your consumer studies

770 515 POTLOC INSIGHTS

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.   The rise of social media has…

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wallet money

How Customer Experience Research Pays Off

2000 1333 POTLOC INSIGHTS

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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The Rise of Social Media Surveys

1280 853 POTLOC INSIGHTS

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online…

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email-macbook

Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

1000 667 POTLOC INSIGHTS

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

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How Rewards Programs Are Changing Consumer Research

2472 1648 POTLOC INSIGHTS

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were provided with small stamps when they…

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