Inspirational

customer centric

The advantages of a customer-centric strategy

940 440 POTLOC INSIGHTS

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.   It is rumoured that Amazon CEO Jeff Bezos likes having an…

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data

Towards Data-driven Companies

540 268 POTLOC INSIGHTS

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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mini shopping carts retail

Do mini Shopping Carts for Kids increase sales?

1000 570 POTLOC INSIGHTS

Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But…

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amazon go future retail

Amazon Go, a Window into the Future of Retail?

1024 576 POTLOC INSIGHTS

Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector, acquiring Whole Foods in the process. The retail giant could…

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mall-escalator-people

Three innovations that will change retail forever

1001 667 POTLOC INSIGHTS

Not a day passes by without a new innovation in retail.   We have examined the major market trends and identified three innovations from the best retailers that are revolutionizing the customer experience.   1…

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stadium-sport-people

Why Stadiums Need to Listen to Sports Fans

1028 420 POTLOC INSIGHTS

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

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