Customer analysis

Omnichannel laptop

Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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wallet money

How Customer Experience Research Pays Off

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In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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stadium-sport-people

Why Stadiums Need to Listen to Sports Fans

1028 420 POTLOC BLOG

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

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showcase sale retailer

How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

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How AI Can Improve Customer Experience

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In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted…

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reviews-consumer

Online reviews are disrupting the consumer researcher industry

600 235 POTLOC BLOG

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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