Consumer research

10 New Technologies That Will Disrupt Consumer Research

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Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously help market researchers in the near future. Artificial Intelligence According…

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The 10 advantages of POTLOC consumer studies

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Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands of consumers to participate in their surveys every…

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consommation-responsable

Are ethical shoppers really just trendy hypocrites?

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Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a sustainable lifestyle. Today, the response is…

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patagonia

Why are billionaire hippies right three times over?

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What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires that made them billionaires. But it’s bigger than that:…

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nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

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Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty.Fred Reichheld is an author and American consultant…

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Shopping centres: using the Net Promoter Score to retain clientele

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On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

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