Consumer research

patagonia

Why are billionaire hippies right three times over?

1024 665 POTLOC INSIGHTS

What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires that made them billionaires. But it’s bigger than that:…

read more
nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

1200 800 POTLOC INSIGHTS

Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty.Fred Reichheld is an author and American consultant…

read more

Shopping centres: using the Net Promoter Score to retain clientele

2000 915 POTLOC INSIGHTS

On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

read more

Why greenwashing is a (nearly) perfect marketing strategy

2048 1365 POTLOC INSIGHTS

The businesses with the strongest reputations are not the most virtuous. If we compare the 10 companies that are best known for their ethics worldwide against the 10 that have invested the most in education—a…

read more
deloitte logo

PRESS REVIEW : THE GREAT RETAIL BIFURCATION

500 260 POTLOC INSIGHTS

No one is fooled; the alleged “retail apocalypse” is under investigation.   We need to find that special something: that integral piece of information that will bring order to the ideas floating around in the…

read more

Trade area,Isochrone plan and Isodistance map

1200 784 POTLOC INSIGHTS

To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone. It helps to understand who are your clients,…

read more