Consumer research

Federal Election

5 key findings of Potloc’s survey for the Canadian Federal Election

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At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

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nps net promoter score

Everything You Need to Know About NPS (Net Promoter Score)

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What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

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customer centric

The advantages of a customer-centric strategy

940 440 POTLOC INSIGHTS

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.   It is rumoured that Amazon CEO Jeff Bezos likes having an…

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social media

5 reasons to use social media for your consumer studies

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Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.   The rise of social media has…

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How to use Trade Areas strategically?

2068 1037 POTLOC INSIGHTS

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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macbook gift monitor

How To Deliver A Great Customer Experience On A Consistent Basis

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Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding the customers and doing the right thing for them. When…

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