Consumer analysis

supermarket-trolley

5 consumer profiles with opinions that matter

1760 1173 POTLOC INSIGHTS

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…

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data

Towards Data-driven Companies

540 268 POTLOC INSIGHTS

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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Omnichannel laptop

Everything you always wanted to know about Omnichannel

2491 1274 POTLOC INSIGHTS

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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wallet money

How Customer Experience Research Pays Off

2000 1333 POTLOC INSIGHTS

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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stadium-sport-people

Why Stadiums Need to Listen to Sports Fans

1028 420 POTLOC INSIGHTS

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

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showcase sale retailer

How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

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