Business development

Shopping centres: using the Net Promoter Score to retain clientele

2000 915 POTLOC INSIGHTS

On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

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Why greenwashing is a (nearly) perfect marketing strategy

2048 1365 POTLOC INSIGHTS

The businesses with the strongest reputations are not the most virtuous. If we compare the 10 companies that are best known for their ethics worldwide against the 10 that have invested the most in education—a…

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Trade area,Isochrone plan and Isodistance map

1200 784 POTLOC INSIGHTS

To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone. It helps to understand who are your clients,…

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