Retailers

Millennials

Millennials’ true impact on retail

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Rethinking our relationship with Millennials Over the past several years, the professional sphere has been in a state of panic, meticulously preparing for the day Millennials would arrive on the consumer market. Young consumers born…

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fruits vegetables ethics

How to help your clients become better consumers

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Green in their heart, dull in their actions … a new generation of half-green consumers with great ambition but little money is growing fast.   Consumers are largely in favour of ethical and responsible commercial…

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consommation-responsable

Are ethical shoppers really just trendy hypocrites?

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Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a sustainable lifestyle. Today, the response is…

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Why are billionaire hippies right three times over?

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What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires that made them billionaires. But it’s bigger than that:…

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city running non-shopper

How to understand your non-shoppers and get them through the door

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Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence.…

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Shopping centres: using the Net Promoter Score to retain clientele

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On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

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