Management and Marketing

book rules 4

4 Golden rules of retail survival

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In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data in order to act. Almost all of their forecasts turn…

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Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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Facial and Emotion Recognition Now Allows Retailers to Accompany Customers Inside Stores

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You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, the technology is no longer a distant reality, and that includes the retail sector.  …

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How Customer Experience Research Pays Off

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In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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Cannabis Retail Market Trends

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Although cannabis for recreational use has been legal for three months, dispensaries across the main provinces will have to wait until April 1, 2019, to set up shop. In the meantime, private independent cannabis companies…

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How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

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