Franchise

city map catchment area

How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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The Secret to a Successful International Expansion

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We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and their strategy.   The most recent one…

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Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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Why successful retailers are opening in front of their main competitors?

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You’ve probably noticed many stores tend to cluster in one specific spot, with similar product and service offerings. While it might seem more logical for similar businesses to be far away from one another, two…

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Retailers: Five Non-Negotiable Expectations of the Future Clients

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The needs of tomorrow must be identified today. What made a business stand out yesterday is now industry standard. How you remain competitive is unique to your business, but changes in expectations about retail practices…

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How to find a killer retail location

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If you’re a retailer expanding into a market or expanding your footprint, location is a key consideration—perhaps even the most important one.   There’s an adage in real estate that it’s all about location, location,…

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