Resources

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The democratization of consumer research is accelerating

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The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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POTLOC IS REINVENTING ITSELF

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It all started with a game. In 2014, Rodolphe Barrere and Louis Delaoustre liked to predict the survival or death of businesses in their neighbourhoods. Within a short time, they were almost always correct in…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

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Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey. An intercept survey is a…

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How AI Can Improve Customer Experience

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In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted…

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Measuring Sales per square foot in an Omni-Channel World

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An interesting reality is taking shape these days in the retail world.   How do shopping mall owners, and retailers, across Canada – and the United States – adjust their way of thinking when it…

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How DIY Surveys and online polls disrupt the market research industry

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The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

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