Resources

Federal Election

5 key findings of Potloc’s survey for the Canadian Federal Election

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At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

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Towards Data-driven Companies

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With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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THE RESULTS SECTION : Our tips for understanding and exploiting your data

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Your study gives you a large amount of data. Here are some tips for understanding and using them.   Our data analysts select the most relevant data and organize results so you can read through…

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How To Deliver A Great Customer Experience On A Consistent Basis

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Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding the customers and doing the right thing for them. When…

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3 Approaches to Measuring Customer Satisfaction

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Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have…

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