POTLOC INSIGHTS

Community Driven

The Rise of Social Media Surveys

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Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by…

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How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can…

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

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Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have…

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How Rewards Programs Are Changing Consumer Research

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Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in…

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The democratization of consumer research is accelerating

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The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it…

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POTLOC IS REINVENTING ITSELF

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It all started with a game. In 2014, Rodolphe Barrere and Louis Delaoustre liked to predict the survival or death of businesses in their neighbourhoods.…

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