POTLOC INSIGHTS

Community Driven

Why are billionaire hippies right three times over?

900 432 POTLOC INSIGHTS

What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial…

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nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

1200 800 POTLOC INSIGHTS

Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client…

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city running non-shopper

How to understand your non-shoppers and get them through the door

2695 1012 POTLOC INSIGHTS

Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a…

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Shopping centres: using the Net Promoter Score to retain clientele

2000 915 POTLOC INSIGHTS

On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement…

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Is Retail Dead?

960 540 POTLOC INSIGHTS

Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in…

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Why greenwashing is a (nearly) perfect marketing strategy

2048 1365 POTLOC INSIGHTS

The businesses with the strongest reputations are not the most virtuous. If we compare the 10 companies that are best known for their ethics worldwide…

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