If you live, work or simply enjoy strolling around the Mile End, you have probably passed by that yellow “Californian vibe” shop front on Saint Viateur West, which opened last October. When entering the space you quickly understand that you’re in a hybrid place between a coffee and a shop. The interior design, colours and atmosphere immediately give a comforting feel.
As coffee lovers, we order an almond milk latté to try it out.
Margaux, the store owner, tells us that the coffee is roasted by Dispatch and that Sunrise is one of the only places to find these beans in the Mile End.
While enjoying a latte, browse around and discover the intriguing selection: ready-to-wear, fashion accessories, interior design, a small grocery and bio beauty products. A mix and match to satisfy all needs and wallets!
The hostess explains that each designer, carefully selected, is either local or an emerging designer from abroad.
Her vision is quite simple: “I support local brands that I find very creative, but I also help up-coming designers to enter the fashion scene in Montreal. I believe in their success and I also care about their dedication to sustainable retail”.
And in fact the assortment is sharp. We end up buying a lamp-jar and a Carrousel Clothing top, which we will surely be amongst the only ones to own!
Sunrise Café & Collections
54 Saint Viateur West,
Montréal, QC H2T 2K8