Surveys at the speed of consulting
Serving 100% of the top 20 global consulting and PE firms, Potloc is your one-stop solution for faster, more reliable insights.
Primary Research at the Speed of Consulting
We help
Unparalleled
Reach
Our multi-pillar sampling technology blends the power of social-media reach with meticulously vetted panels. The result? Whatever your project parameters – broad based insights or niche perspectives – our ability to get you the right respondents is unmatched.
Reliable
Respondents
Get it right the first time. The quality of our sample is guaranteed through a state-of-the-art data cleaning process so that you can immediately dive into the insights – not waste scrubbing data or going back to the field to properly fill your sample
Learn more about our data collection process
Immediate
Insight
The Potloc Dashboard uses AI to power the analysis of your project. Through it, you easily filter, cross-tab and visualize data. Its intuitive interface requires no onboarding. Simply login and start manipulating your data.
Frictionless
Projects
We’re designed to move at your speed. We handle every step of the market research process, meaning you don’t have to manage multiple vendors. Plus, our in-house market research experts are assigned to every one of your projects. It’s why our NPS is above 50.
Unparalleled Reach
Our multi-pillar sampling technology blends the power of social-media reach with meticulously vetted panels. The result? Whatever your project parameters – broad based insights or niche perspectives – our ability to get you the right respondents is unmatched.
Reliable Respondents
Get it right the first time. The quality of our sample is guaranteed through a state-of-the-art data cleaning process so that you can immediately dive into the insights – not waste scrubbing data or going back to the field to properly fill your sample
Immediate Insight
The Potloc Dashboard uses AI to power the analysis of your project. Through it, you easily filter, cross-tab and visualize data. Its intuitive interface requires no onboarding. Simply login and start manipulating your data.
Frictionless Projects
We’re designed to move at your speed. We handle every step of the market research process, meaning you don’t have to manage multiple vendors. Plus, our in-house market research experts are assigned to every one of your projects. It’s why our NPS is above 50.
Why choose Potloc?
Precise targeting
No audience is out of reach with our social media sampling technology. Interview professionals or consumers, in a B2B or B2C context, anywhere in the world. Simplify your research with our network of certified complementary partners.
Reliable data
Trust the numbers – they don't lie. Our research technology, backed by an ESOMAR-certified data cleaning process, empowers you with superior insights. Discover your market and use your learnings to make calculated and strategic decisions.
Rapid results
Need a study done fast? Choose Potloc, the most proficient and responsive partner around. Get actionable insights in just a few days. Simply export your results as a .CSV file or use our interactive dashboard to visualize and cross-reference data.
Quality service
With a Net Promoter Score considered excellent by Bain & Co, Potloc places its clients at the heart of its concerns. Our experts offer you a personalized, high-quality service, and we have more than 200 employees in North America and Europe who adapt to your needs and are committed to your success.
Shrink your project timelines
Unparalleled reach
Potloc’s proprietary social media sampling methodology, along with our premium partner network, ensures we get you the right quantity and quality of B2B or B2C respondents with extreme precision and speed.
Superior data
Potloc’s robust, multi-layer data cleaning processes weeds out fraudulent and inauthentic responses before they reach you. No more wasting time asking vendors to scrub data or go back into the field and get additional respondents to meet quotas.
Effortless insights
Potloc’s interface helps you visualize, manipulate, cross-reference, and share results effortlessly and in real-time. ML-based features help you pull richer insights from open-ends without sacrificing precious time.
1. Receive your quote quickly
2. Launch your targeted survey
3. Unlock time for the rest of your project
4. Splice and share data effortlessly
1. Receive your quote quickly
2. Launch your targeted survey
3. Unlock time for the rest of your project
4. Splice and share data effortlessly
Work with a team that matches your needs
Eliminate the pains of managing multiple vendors — or toughing it out on your own. Potloc’s in-house market research experts and customer support team help you optimize and problem-solve at every stage of your study.
The result? Faster access to better insights. That’s why our Net Promoter Score is 54.
Recognized innovation and growth
We’re on the cutting edge of market research, establishing new industry standards for data quality and client service.
Potloc is among the fastest-growing companies in North America, ranking 145th on the 2023 Deloitte Technology Fast 500™.
44M
questions answered
across 189 countires
2.5M
B2B and B2C
respondents surveyed
90M+
raised to date to
develop our technology
230
employees
at your service
See what our customers say
"We were seeking a survey research partner who would provide a high-quality data set and access to a specific audience on a niche topic. The key criteria that made Potloc our first choice were (a) high quality of data collection, (b) access to our target audience, and (c) real-time updates and transparency on data collected."
Christopher Brown
Partner at KPMG Ireland
"Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched."
Arne Junker
Partner at Kearney Zurich
"Potloc's teams quickly understand our needs and develop tailored questionnaires within a few days. Furthermore, the use of social networks allows for precise targeting of surveyed individuals and conducting the survey within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards allowing for a quick and thorough understanding of the data."
Olivier Salomon
Partner & Managing Director at AlixPartners
"We had the pleasure of working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed."
Emilie Dubuc
Director at AlixPartners
Serkan Somer
Principal at Arthur D. Little Turkey
"Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward. From the company perspective, it was very insightful."
Liam Lynch
Executive Chairman at Darwin CX & Partner at Studio VC
See what our customers say
"Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched."
Arne Junker
Partner at Kearney Zurich
"Potloc's teams quickly understand our needs and develop tailored questionnaires within a few days. Furthermore, the use of social networks allows for precise targeting of surveyed individuals and conducting the survey within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards allowing for a quick and thorough understanding of the data."
Olivier Salomon
Partner & Managing Director at AlixPartners
"We had the pleasure of working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed."
Emilie Dubuc
Director at AlixPartners
Serkan Somer
Principal at Arthur D. Little Turkey
Pierre Khaitrine
Vice President, Private Equity Europe at InvestCorp
"Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward. From the company perspective, it was very insightful."
Liam Lynch
Executive Chairman at Darwin CX & Partner at Studio VC
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